Buy the official Rufus DVD!
Rufus returns, and this time hes imagining outside the box. Pop-Up is back for a second season, and Rufus is cuter, furrier and cheekier than ever.
Once again hell be embarking on exciting adventures in his cardboard box from riding a stagecoach through the Wild West, to exploring the Moon in a moon buggy, to captaining a tugboat in Auckland Harbour.
However, Rufus will also be flexing his imagination in new ways.
Some episodes see Rufus imagining what the shapes on his blackboard could be.
In others, Rufus imagines fun animal characters made from common household items.
And some not-so-furry friends will join Rufus as he encourages young New Zealanders to conjure up their own imaginary adventures!
Rufus is cheeky and excitable, and often finds himself in a spot of trouble due to his impetuous nature. However he is kind-hearted, and very quickly learns the error of his ways.
Despite having a single wonky tooth and a monobrow, Rufus is very self-confident. He has decided that he is 'furry, cuddly and handsome' and no-one is going to convince him otherwise.
Rufus loves using his imagination. His bedroom and common household objects can become anything he desires, sending him on wild flights of fancy.