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WHAT MADE NEWS ON TVNZ.CO.NZ IN 2011

It's been a massive year for the ONE News teams this year, as it has for the whole of New Zealand. It's the time of the year for lists, so heres a review of the most viewed stories on tvnz.co.nz in 2011.

Here's Paul Smith, TVNZ Online Editor for News: Click here.

ONE NEWS WINS BEST NEWS AT 2011 FILM AND TELEVISION AWARDS

TVNZs flagship news programme ONE News has won the category News and Current Affairs Best News at the 2011 Film and Television Awards. ONE News has now won the Best News award for an unprecedented four consecutive years, proving that viewers are choosing TV ONE to keep them up to date with local and international news.

TVNZ also earned several further strong wins in the News and Current Affairs category, as well as multiple Drama and Entertainment awards for TV ONE and TV2.

To read the full release, click here.

TV ONE LAUNCHES SATURDAY EDITION OF BREAKFAST

TV ONE will launch a new Saturday edition of its Breakfast programme, co-presented by Rawdon Christie and Toni Street, on 3 September.

Anthony Flannery, TVNZ's Head of News and Current Affairs, says: "Expanding Breakfast's schedule to Saturdays is an exciting development, which we know viewers will welcome."

The Saturday show will be an extension of the regular Monday to Friday Breakfast format, featuring the very latest news, sports and weather information, he says.

"Underpinned by a strong news focus, the show will also cover lifestyle, entertainment and sports - topics of special interest after the working week is over. It will be a great start to the weekend for viewers, before they get on with their shopping or kids' sport."

Rawdon Christie and Toni Street already have a strong association with Breakfast as regular back-up presenters for the weekday show.

Says Anthony Flannery: "Rawdon is a polished, highly professional and very credible presenter with a strong journalistic background.

"Likewise, Toni's an outstanding journalist and a talented broadcaster. She's known and respected for her professionalism, energy and engaging personality."

Breakfast is experiencing a growth in share against TV ONEs target demographic AP25-54, increasing 13% from May to July this year. Extending the programme to include a Saturday edition gives advertisers further opportunities to be involved with a respected, credible current affairs programme.

Broadcast 7-9am each Saturday, the weekend edition of Breakfast will replace the Best of Breakfast highlights programme that currently airs on Saturday mornings.

Click here for the full press release .

TVNZ U A FACEBOOK SUCCESS STORY

TVNZ Us Facebook application is now a global case study featured on the Facebook Ads Page.

Us case study showcases its innovative use of a Facebook app and the strong results from the supporting Facebook advertising campaign. Us Facebook app was developed to deliver the worlds first Social Television experience where social networking and broadcast television would collide.

The results have surpassed all expectations. Pre-launch, U had 952 Facebook fans on their Page, and just four weeks later the fanbase had surged to 10,000; now the Page has over 22,000 fans. Us posts have been viewed over a million times and U lives app averages 3,500 uses each week with more than 50,000 total users since launch. 86% of Facebook users are within the target demographic, meaning that the app and the campaign connected U with the right audience.

Since TVNZ launched the channel in March, U has rapidly established itself as a favourite with the youth audience, achieving cume number of over 1.2 million per month consistently

To read more click here.

U PARTNERS WITH NEW ZEALAND FASHION WEEK.

U is the official broadcast partner of New Zealands largest and most anticipated fashion event of the year New Zealand Fashion Week 2011.

New Zealand Fashion Week (NZFW) will be held from Monday August 29 to Saturday September 3 2011 at the brand new Viaduct Events Centre.
Since TVNZ launched the channel in March, U has rapidly established itself as a favourite with the youth audience, and the place to go to for music, technology and fashion.

U Channel Manager Maria Mahony, says the partnership with NZFW means U will be the go-to channel for the behind-the-scenes look and latest news about NZFW.

"We're really excited to be the broadcast partner for New Zealand Fashion Week. We'll be filming U live from the Viaduct Events Centre, with our hosts doing daily LIVE crosses to keep our viewers in the loop with what's happening throughout the week.

"Plus we'll be screening highlights of the Fashion shows, both on-air and online at TVNZ Ondemand, as well as offering giveaways and interviews with designers, VIP guests and everyone that makes NZFW the huge success that it is," Mahony says.

Managing Director of NZFW Pieter Stewart says:

"We're pleased to take our relationship with TVNZ to the next level and combine the powers of U and TVNZ Ondemand. U is an ideal platform for us to showcase highlights of Fashion Week to a nationwide audience, while TVNZ Ondemand provides an easy way for internet users to view every single show as well as all the NZFW shows of the last two years. We look forward to some great coverage in 2011."

TVNZ WINS MEDIA BRAND OF THE YEAR

TVNZ won the prestigious 'Media Brand of the Year' award at the 2011 CAANZ Media Awards last week.

TVNZ's winning entry focussed on innovation - with TVNZ moving from a 2 commercial channel proposition to a true digital media offering, introducing market firsts in the Ondemand environment such as Ad on Pause and Ad Selector and partnering with clients to bring innovative solutions to our multiple screens.

TVNZ CEO, Rick Ellis says, the award endorses TVNZ's position as the leading player in the New Zealand media market. "To be judged best of the best by our peers is an outstanding achievement.

"The award reflects TVNZ's strategic objective to 'Inspire New Zealanders on Every Screen' reaching more New Zealanders in more meaningful ways. The past four years has seen TVNZ evolve from a standard definition two channel television network, into a television and digital media company.

"By ensuring innovation is at the forefront of our business strategy, and by keeping the consumer and customer as our top priorities, TVNZ has managed to achieve growth, and change the way agencies and clients interact with us.

"That breadth of connection with New Zealanders, across platform, across day part and in a range of entertainment and information environments enables TVNZ to offer greater value to customers and clients than ever before."

You can read more about TVNZ's award winning entry here .

EWE WINS

U asked the most creative people they know to come up with an innovative way to brand the U logo on something they owned.

The agencies stepped up and as you can see from the entries there are some interesting ideas on how the orange U can be used. From tagging walls, laptops and even animals, agency reps have given us some great entries and despite what it may sound like, we can guarantee no animals were harmed in the making of these photos.

See the winner and the finalists here

1.4 MILLION KIWIS TUNE INTO U

TVNZ U has reached 1,392,400 viewers, according to cumulative figures released today by Nielsen for the four weeks ending Saturday May 14th.

That's a massive 34% of Kiwis who have engaged with New Zealand's only locally programmed youth channel over the past 4 weeks.
Surpassing all expectations, this is an exceptionally strong launch placing TVNZ U ahead of established competitor brands MTV and E! which achieved cumulative audiences of 1.003m and 1.106m respectively over the same time period. The first release of U cume numbers are the largest first release numbers seen outside of the 5 main FTA's.

For more information click here and go to www.u.tvnz.co.nz to watch a video about U

TELEVISION TAKES A BIGGER SLICE OF THE ADVERTISING PIE

Television grew its share of advertising revenue by 2% in 2010 proving that more advertisers are seeing the value of this powerful medium in reaching New Zealanders.

In a release by the Advertising Standards Authority today, television ad spend increased by $37 million to $607 million in 2010.

As the advertising industry emerges from the recession to post a strong growth of 4% YOY, TV and Online are the big winners with TV increasing its share of total media spend for the first time in 7 years. And Online is now the third biggest media in New Zealand. All other media (except cinema) either lost market share or remained stagnant.

Paul Maher, TVNZ Head of Sales & Marketing says, "The results are very pleasing although not altogether surprising. I think the growth we've seen this year in TV reflects the fact that in tough times advertisers look for the media channels that drive results and offer the greatest efficiency. TV audiences are at an all-time high driving reach, rating and results."

"The growth in digital is also not a surprise, what we're seeing reflects the strength of visual or 'screen' media. We have experienced this growth as customers look to leverage video across our screen assets."

For more information, please contact:
Lexie Ribot
TVNZ Business Manager
09 916 7965
021487143

I LIKE U

TVNZ's newest channel U launched at 4pm on Sunday with great success, as indicated by the interaction on the U Facebook page at facebook.com/tvnzu and application:

The "likes" of the U Facebook page doubled from March 12-13 - largely due to our reach block advertisements on Facebook.
During the first show we gained at least 1000 additional "likes" - taking the total number of "likes" to over 5000 (today we're almost at 6,000 and expect to exceed this by end of day)
The Facebook app was a big success and in the first show we had close to 1000 comments on our discussions and over 500 votes on our polls
Our demographic skew for the first day was right on target with 15-24 year olds

For U Opportunities click here or check out tvnz.co.nz/u

LIBRA AND TVNZ PARTNER IN DESIGNER SHOW

TVNZ and Libra have teamed up to offer one talented young designer the opportunity of a lifetime.

The Libra Design Project is a brand new five-part online series which started on Wednesday 2 March at 5pm, hosted by the multi-talented Jessie Gurunathan.

Each episode follows six aspiring fashion designers, who face weekly fashion challenges to test their design and sewing skills, in the bid to win the ultimate fashion prize - a fashion show displaying their mini clothing line, plus $1000 cash, and more!

Viewers will have the chance to vote for their favourite designer, and will go into the draw to win prizes by doing so. The first episode has exceeded expectations already with streamviews surpassing the successful Reservoir Hill programme and 1400 votes received in the first few days.

This show is proving to be an entertaining and nail-biting must-see series!

For more information on The Libra Design Project and how your brand could do something bespoke check out our website at tvnz.co.nz/libradesign or contact your TVNZ sales representative.

TVNZ LAUNCHES NEW YOUTH CHANNEL 'U' MARCH 13TH

The countdown has begun for the launch of TVNZ's much anticipated youth channeI - U. U is a commercial FTA digital channel which features real life and factual programming targeted at Kiwis aged 15-24.

TVNZ Marketing has started building awareness for the new channel as the launch date of March 13th draws near. Cross promotions have commenced on TV2, as well as on other TVNZ platforms, such as tvnz.co.nz and TVNZ Ondemand. An advertising campaign targeted at Facebook users in the target demographic has also launched.

U will be broadcast on Freeview/TiVo channel 6 and SKY/ Telstra channel 16.

To find out more about U click here or visit www.tvnz.co.nz/u

TVNZ RE-LAUNCHES PUBLIC SERVICE CHANNEL TVNZ 7

On the 1st of March TVNZ re-launched its public service channel TVNZ 7 offering one destination for advertising-free programming. TVNZ 6 ceased to broadcast from this date.

TVNZ 7 fosters learning, informs discussion and encourages debate for all New Zealanders. The channel will screen pre-school content, factual programmes, news and current affairs shows, documentary series, arts programmes and one-off specials.

TVNZ 7 is available on Freeview/TiVo channel 7 and SKY/Telstra channel 77.

TVNZ TO LAUNCH 24 HOUR KIDZONE CHANNEL ON SKY

TVNZ and SKY have partnered to launch a 24 hour pre-school children's channel on the SKY platform from 1 May called TVNZ Kidzone24.

TVNZ Kidzone24 will feature trusted educational and inspiring content for pre-school children in an advertising-free environment.

The channel will be located on SKY Channel 046, within the stable of family channels and will be available as part of the SKY Basic Digital Package.

TVNZ PUTS CONTROL IN THE HANDS OF THE VIEWER

TVNZ Ondemand is launching yet another New Zealand first in online advertising this week with the introduction of Ad Selector.

This new advertising format invites viewers to choose between 3 advertisements prior to watching TVNZ's Ondemand video - a bonus for viewers and advertisers alike and a sign of things to come.

To read the full release, click here.

OMD AND TVNZ TAKE NO BREAKS IN DIGITAL CREATIVITY

OMD Auckland, in collaboration with TVNZ, has developed a world-first use of digital media for Primo, a brand under the Fonterra umbrella. Using TVNZs increasingly popular TVNZ Ondemand, the first ever Ad on Pause experience for consumers was created. The Ad on Pause concept delivered a unique experience, whereby whenever a viewer paused while watching a show on TVNZ Ondemand, a Primo bubble floated out of the screen, telling consumers to Take A Moment and Chill. The strategy was to reach people at the time when they would usually consume Primo, that often being when they are taking a break from life.

Read the full media release here

834,400 KIWIS LOVE TVNZ HEARTLAND!

TVNZ Heartland, New Zealands newest TV channel and first with 100% Kiwi content, has exceeded expectations with 21 percent of New Zealanders 5+ tuning into the channel in the last four weeks.

TVNZ launched TVNZ Heartland on the SKY pay TV platform on 1 June and in the past four weeks 834,400 New Zealanders have watched the channel.

The launch of TVNZ Heartland is one of the strongest channel launches in the past five years. Read the full media release here

To see the numbers in PowerPoint click here

TVNZs NEWS iPAD APP

Hard on the heels of the release of iPad into the NZ market, TVNZ will be releasing its iPad app.

TVNZs news iPad app will have up to the minute information from ONE News, including instant access to breaking news and news video. It is packed with national, world, business, sport and entertainment news, along with comprehensive weather information, including regional forecasts and an up-to-date TV schedule that will cover all TVNZ and free-to-air channels.

For more information click here (pdf file)

NEW ZEALAND WINS FIRST INTERNATIONAL EMMY AWARD

New Zealand made history by winning its first International Emmy®. It took the Digital Program: Children & Young People category with Reservoir Hill. For more information, click here.

TREND IN ONLINE ADVERTISING GROWING

Recently the IAB survey results came out with some interesting insights into growth in the online arena. The results show this is a continuing trend. 88% of New Zealanders (10+) now have access to the internet, and 67% of those people access the internet via a broadband connection. Added to this, we are now seeing more New Zealanders online in a week than reading a daily paper - in fact, when we look at Females 25-54 there are more of them online in a week than listening to the radio or reading a daily paper. The growth of online as a media has been reflected in changes to advertising share, with Interactive increasing from 8.3% to 10.5% in 2009. Over the same period TV share remained steady showing little signs of cannibalisation, while newspaper share is in decline (dropping from 32.8% in 2008 to 30.5% in 2009). For more information, click here.

TVNZ MEDIA RELEASES

29 October 2009 TIVO OFFERS NEW ZEALANDERS TRUE FIRST IN PRODUCT AND FEATURES