Digital and Interactive

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NEW VIDEO UNIT - AD HOVER

Ad Hover is a dynamic, customizable and fully interactive advertising opportunity that can easily be incorporated into existing content to deliver a more engaging and immersive video experience.

AD SELECTOR FOR OLAY

TVNZ Ondemand's Ad Selector for Olay increased brand metrics including brand sentiment, reccomendation, consideration and purchase intent for those exposed as well as growing brand awareness by 55%.

Click here to see the results.

QUALITY CONTENT DRIVES ONDEMAND GROWTH

TVNZ Ondemand is experiencing a period of impressive growth in overall entertainment video traffic.

Stream views on the platform reached a massive 1,780,015 in July, an increase of 34.8% on the previous month while unique viewers also increased by 28%.

Growth is partly a result of Kiwis love of local programming including Nothing Trivial which is now available Ondemand as well as the huge Shortland Street winter season and feature length episode. International hits such as The Voice and The Vampire Diaries also continue to boost stream views.

ONDEMAND ADDS CONVITA

To assist Ondemand users in having the best viewing experience possible we've added Conviva to our video player. Conviva records information from every video view and reports on viewing problems as they arise, meaning we're able to respond faster and let viewers know where the problem lies

Why choose tvnz.co.nz for your digital advertising campaign?

tvnz.co.nz incorporates best in class News, Sport and Entertainment
New Zealand's most popular television shows to view for FREE online through TVNZ Ondemand.
tvnz.co.nz is ranked New Zealand's sixth most popular website. The number of visitors to the site has doubled since December, with over 80,000 New Zealanders visiting the site each day, and over 300,000 page impressions each day.
Nearly 300,000 New Zealanders catch up on their favourite TVNZ programme every month at tvnz.co.nz, watching over 200,000 hours of television online every month.
We are innovators! TVNZ's Digital team are always looking at new ways to give New Zealanders access to its content. We are on the iPhone, Mobile and the PS3

Get more information on advertising opportunities on tvnz.co.nz, TVNZ Ondemand and our other platforms.

ONDEMAND IS THE COOLIST MEDIUM!

Its official, TVNZ Ondemand is rated the coolest of all media according to an online survey undertaken by Nielsen to visitors of TVNZ Ondemand website.

Check out all the findings here.

TREND IN ONLINE ADVERTISING GROWING

Recently the IAB survey results came out with some interesting insights into growth in the online arena. The results show this is a continuing trend.

88% of New Zealanders (10+) now have access to the internet
67% of those people access the internet via a broadband connection.

Added to this, we are now seeing more New Zealanders online in a week than reading a daily paper - in fact, when we look at Females 25-54 there are more of them online in a week than listening to the radio or reading a daily paper. The growth of online as a media has been reflected in changes to advertising share, with Interactive increasing from 8.3% to 10.5% in 2009. Over the same period TV share remained steady showing little signs of cannibalisation, while newspaper share is in decline (dropping from 32.8% in 2008 to 30.5% in 2009).

For more information, click here.

WHO'S GOING WHERE ON TVNZ.CO.NZ

Find out who visits which part of the tvnz.co.nz site. Helpful, right? To check it out, click here.

DIGITAL AND INTERACTIVE QUICK FACTS

Easily digestible information about the digital and interactive landscape. Get information on:

Internet use in New Zeland
Online viewing habits
tvnz.co.nz statistics
interesting digital and interactive facts from around the world.

For more information, click here.

MONTHLY REVIEWS

Every six months we provide a review of tvnz.co.nz and TVNZ Ondemand - site performance in terms of unique browsers and page impressions and information about the people visiting our site; where they're based, their gender, demographic and income bracket and what sections they visit most often, including the number of people who catch up on their favourite TV shows using TVNZ Ondemand.