My Biz Expo 2012
My Biz Expo 2012
Once only deemed to be an option for the large corporates, television advertising sits within reach for everyone and is one of the most efficient media on a cost per thousand basis. Whatever your business there's a TV option for you. The benefits of a combined visual and verbal message that TV advertising provides should never be underestimated. It allows you to showcase your product or service in the best possible way, and with the availability of regional advertising and the launch of more niche digital channels there is a plethora of opportunities available for small to medium advertisers. With the right brief and some careful planning an effective TV campaign can be created maximising audience reach, reducing media wastage and delivering effective and immediate ROI.
Glenn McGahan, GM of TVNZ Direct and Regional Sales says "There's a misconception that television advertising is prohibitively expensive for smaller advertisers when the reality is that TV is an accessible and effective medium that businesses of virtually any size can afford."
Key tips when planning your activity:
" Set clear objectives
" Know your target audience
" Provide a detailed brief
" Set a budget and stick to it
" Source 2-3 quotes for production
Special Regional Offer
Still not sure if TV is right for you? Check out our Why TV? page.
Get information on Regional Breakouts here.
Read TVNZ's Terms and Conditions here.
To see what advertorial opportunities are available on Good Morning, check out their page here.
Click here to view the full terms and conditions for the $20,000 airtime draw.