The ABC of TV

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This section of the website gives you the basics, perfect for newcomers to the industry, educating clients, inclusion in presentations or to help with training.

There are the basics like the history of TV in New Zealand and simple information about how television advertising is measured. There's even a "How To" guide for TV campaign planning. You can keep up to date with the changing home environment and latest television technologies, and also refresh your knowledge and understanding of the jargon - latest industry terms and acronyms.

The History of TV in NZ

On June 1 1960, the NZBC (now TVNZ) launched Channel 2 in Auckland with two hours per night, two nights per week of black and white TV. Now&years later, there are 98 TV channels in NZ, full regional breaks are offered on TV ONE, and TVNZ's digital channels are broadcast on Sky TV's digital platform as well as Freeview.

Download the basic history of TV in NZ here

The Changing Home Environment

It's no secret that the television and digital media industry is growing and changing rapidly, thanks to the rise of new technologies. IPTV, Peer-to-Peer Networks, VOD, mobile TV, online networks and the flexibility of HD based recording on TV set-top boxes are giving people yet more ways to watch the TV programmes they love, which in turn, presents massive opportunities to advertisers.

But keeping your finger on the pulse is pretty hard. In this area of our website we'll endeavour to keep you up to date with the latest technologies plus some insight as to what it all means for advertising.

Click here to download a graph showing the changing home environment

In 2008*

71% of people 10+ had a DVD player in the home
24% of people 10+ had a DVD recorder in the home
4% of people 10+ had a PVR in the home

* NMR Q1 - Q4 2008

Freeview

Freeview is New Zealand's free-to-air digital television and radio platform bringing New Zealanders their favourite programmes in digital quality for free.
Digital television is available around the world and Freeview is here to ensure all New Zealanders have the opportunity to experience it.

Freeview was introduced to:

try and preserve audience share for free-to-air broadcasters,
to provide consumers with a choice for digital broadcasting
to support progress towards Digital Switch Over (DSO)

Freeview was established by New Zealand's leading broadcasters including TVNZ, TVWorks (owners of TV3 and C4), Maori Television Service, and Radio New Zealand to bring New Zealanders a range of digital TV and radio channels with no monthly subscription.

For more on Freeview click here

Understanding the Jargon

TARPs, CPTs, DTT, DTH, UBs, PIs, 1+ reach, 2+ reach, what do these all mean?

This section of our website gives you an introduction to the lingo of TV and online.

To find out about Target Audience, Performance Metrics, TARPs, Reach and Frequency, click here.