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Success Stories

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At TVNZ we are dedicated to advertising effectiveness.

Part of our mission is to help advertisers and agencies create inspiring and effective campaigns. We have commissioned Colmar Brunton to analyse results of several of these campaigns and have created case studies, showcasing advertisers who used television, and/or online, to achieve specific business objectives.

Here you can check out our latest case studies, or browse an Area of Interest on the left to find something in particular. These may be useful for you to use as supporting arguments when recommending TV or programme sponsorships to clients.

Featured case study:

Air NZ - Nothing To Hide

New Zealand's carrier Air New Zealand was confronted with two fundamental shifts in market dynamics - with the recession in full swing, customers were shopping for cheapest travel deals or cancelling travel altogether. Jetstar entered the NZ domestic travel market, making Air NZ the only full-service airline, competing against two low-cost carriers competing on price. Air NZ had two big tasks: locally, to explain the difference between Air NZ's fully-inclusive fares versus the competiton; globally, to get noticed and counteract the declining travel market.

The campaign focused its main investment into TV, with lower level online support including TVNZ Ondemand, used to build incremental reach of television viewers.

The campaign won Silver at this year's CAANZ Effie Awards.

Click here to find out more

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