Launch A New Product
Speight's Summit - Don't Mess With Nature
With engaging creative at its heart, this campaign used
humour to launch the new Speight's beer. Television was used to
deliver the emotional message that Summit was lively, youthful
and
contemporary. And Speights sold 133% more than forecast.
That's why it won a gold award at the 2009 Effies.
Westpac's Olympic Sponsorship
By partnering with an empowering and inspirational event Westpac was able to leverage these emotions to achieve all results set out in a quarter of the time originally estimated.
This campaign took Gold with the CAANZ Best Response/Return on Investment award 2009.
Mitre 10 Mega & The Fence
Mitre 10 Mega's sponsorship of The Fence as part of their launch strategy was a resounding success, with prompted awareness growing by 41%
Nestle & NZ Idol
Using the sponsorship of NZ Idol paid dividends for Nestle, with 21% of viewers likely to trial Nestle Bites
McDonald's & NZ Idol
McDonalds sponsorship of NZ Idol to promote its new Salads Plus range built awareness of its new product within its target audience, with an increase in likelihood to trial and purchase the product.
