Increase Brand Drivers/Consideration
Noel Leeming & Wheel Of Fortune
Total integration into Wheel of Fortune created an interactive
30 minute advertisement that has delivered far beyond initial
expectations by increasing brand drivers, foot traffic and
engagement.
This campaign won Gold in the CAANZ Best Use of Television award 2009. Click here to find out more.
Westpac's Olympic Sponsorship
By partnering with an empowering and inspirational event Westpac was able to leverage these emotions to achieve all results set out in a quarter of the time originally estimated.
This campaign took Gold with the CAANZ Best Response/Return on Investment award 2009.
Close Up & Kia
The partnership between Kia and Close Up has certainly moved the perception of the Kia brand, with those aware of the sponsorship 3.25 times more likely to consider Kia if they were buying a new car
Vodafone & No Opportunity Wasted
Viewers of No Opportunity Wasted responded positively to Vodafone's sponsorship, with viewers of the show 13% more likely to definitely recommend Vodafone
Hyundai & Sports Café
Massive gains for Hyundai were made with their association with Sports Café, with viewers 117% more likely to consider Hyundai
Pepsi & Lost
Pepsi's sponsorship of this show wasn't lost on their target audience, with preference for Pepsi Max doubling and purchase intention growing by 33%
Sovereign & ONE Sports News
Sovereign achieved great results by sponsoring ONE Sports News, doubling first mention awareness and increasing active awareness by 79% amongst those aware of the sponsorship
Southern Cross & Test the Nation - The Southern Cross Health Test
Southern Cross proved that they were more than just an insurance
company with their sponsorship of Test the Nation - The Southern
Cross Health Test, with a 63% jump in people believing Southern
Cross help their customers stay healthy.
