Improve Sales
Tip Top & Stars In Their Eyes
Tip Top sponsored the Stars In Their Eyes 2009 season to promote buying ice-cream in the winter season. They achieved amazing results - with regular purchasers of ice-cream rising by 20% after the sponsorship!
Mizone Rapid - Leaner and Meaner
To turn around sales of Mizone Rapid, Frucor bravely took its competitors head-on. Television was the first battleground where Mizone Rapid decided to do this. Thescale and reach it provided, meant the campaign achieved the necessary reach in a relatively short space of time - crucial for driving sales. And it worked - sales volume grew by 43%, and sales value by 76%. That's why it won a gold award at the 2009 Effies.
Noel Leeming & Wheel Of Fortune
Total integration into Wheel of Fortune created an interactive
30 minute advertisement that has delivered far beyond initial
expectations by increasing brand drivers, foot traffic and
engagement
This campaign won Gold in the CAANZ Best Use of Television award 2009. Click here to find out more.
