FMCG
Tip Top & Stars In Their Eyes
Tip Top sponsored the Stars In Their Eyes 2009 season to promote buying ice-cream in the winter season. They achieved amazing results - with regular purchasers of ice-cream rising by 20% after the sponsorship!
Speight's Summit - Don't Mess With Nature
With engaging creative at its heart, this campaign used
humour to launch the new Speight's beer. Television was used to
deliver the emotional message that Summit was lively, youthful
and
contemporary. And Speights sold 133% more than forecast.
That's why it won a gold award at the 2009 Effies.
Mizone Rapid - Leaner and Meaner
To turn around sales of Mizone Rapid, Frucor bravely took its competitors head-on. Television was the first battleground where Mizone Rapid decided to do this. Thescale and reach it provided, meant the campaign achieved the necessary reach in a relatively short space of time - crucial for driving sales. And it worked - sales volume grew by 43%, and sales value by 76%. That's why it won a gold award at the 2009 Effies.
Betty Crocker & Little Angels
Betty Crocker matched their target audience of Mum's with Kids perfectly with this property and where able to achieve their goal of growing awareness, with a 27% increase in unprompted awareness by the end of the sponsorship
Pepsi & Lost
Pepsi's sponsorship of this show wasn't lost on their target audience, with preference for Pepsi Max doubling and purchase intention growing by 33%
Nestle & NZ Idol
Using the sponsorship of NZ Idol paid dividends for Nestle, with 21% of viewers likely to trial Nestle Bites
Cadbury & Stars In Their Eyes
Sweet results for Cadbury who grew awareness of the Favourites brand by 12% after the sponsorship of Stars In Their Eyes
