Differentiation
Noel Leeming & Wheel Of Fortune
Total integration into Wheel of Fortune created an interactive
30 minute advertisement that has delivered far beyond initial
expectations by increasing brand drivers, foot traffic and
engagement
This campaign won Gold in the CAANZ Best Use of Television award 2009. Click here to find out more.
Mizone Rapid - Leaner and Meaner
To turn around sales of Mizone Rapid, Frucor bravely took its competitors head-on. Television was the first battleground where Mizone Rapid decided to do this. Thescale and reach it provided, meant the campaign achieved the necessary reach in a relatively short space of time - crucial for driving sales. And it worked - sales volume grew by 43%, and sales value by 76%. That's why it won a gold award at the 2009 Effies.
The Green Party - Vote For Me
The Green Party campaign for the 2008 election focused on the brand of the Green Party and not its specific policies, and won three gold awards at the 2009 Effies. As the campaign matured, television was introduced. In the two weeks prior to the election, more urgency was required to drive the undecided and responsive media, such as TV, was upweighted. And what happened? The Green Party picked up more votes than in any previous election the party vote grew from 5.3% to 6.0% - and the Greens expanded their representation in Parliament by 50 percent.
For the first time in history, the Greens became the third largest party in Parliament.
Westpac's Olympic Sponsorship
By partnering with an empowering and inspirational event Westpac was able to leverage these emotions to achieve all results set out in a quarter of the time originally estimated.
This campaign took Gold with the CAANZ Best Response/Return on Investment award 2009.
