Change Perceptions
McDonald's - My Greatest Feat
This fully integrated campaign involved children, school principals and a comprehensive marketing mix which all combined to deliver significant rewards for McDonalds, plus a gold award at the 2009 Effies. Television was used to emotionally charge the story about the childrens journey and create a sense of scale, predominantly targetting mums and appealing to young kids to unite them in their challenge.
Red Cross - Satellite Calling
Understanding that home is where most 0900 donations are made, Red Cross harnessed the mass reach of television and then personalized it by timing phone calls to coincide with TV advertisements with exceptional results
This campaign won Gold in CAANZ's Best Smart Media Idea category 2008.
Southern Cross & Taste Takes Off
After sponsoring Taste Takes Off, Southern Cross's awareness took off too - growing by 19%
Southern Cross & Test the Nation - The Southern Cross Health Test
Southern Cross proved that they were more than just an insurance company with their sponsorship of Test the Nation - The Southern Cross Health Test, with a 63% jump in people believing Southern Cross help their customers stay healthy
