Build Awareness
Sponsorship of Go Girls
U by Kotex sponsorship of Go Girls was an unbridled sucess. Brand Health measures improved, with unprompted awareness increasing by 271% and prompted awareness by 41%, the intention to purchase U by Kotex rose by 57% after seeing the sponsorship and brand perceptions improved significantly reflecting the key attributes of the brand.
Red Cross - Satellite Calling
Understanding that home is where most 0900 donations are made, Red Cross harnessed the mass reach of television and then personalized it by timing phone calls to coincide with TV advertisements with exceptional results
This campaign won Gold in CAANZ's Best Smart Media Idea category 2008.
Stihl & Mucking In
Stihl got down and dirty with Mucking in and grew awareness of their brand by 26% in the process.
Cadbury Favourites & Stars In Their Eyes
Sweet results for Cadbury who grew awareness of the Favourites brand by 12% after the sponsorship of Stars in Their Eyes.
Southern Cross & Taste Takes Off
After sponsoring Taste Takes Off, Southern Cross's awareness took off too - growing by 19%.
Betty Crocker & Little Angels
Betty Crocker matched their target audience of Mum's with Kids perfectly with this property and where able to achieve their goal of growing awareness, with a 27% increase in unprompted awareness by the end of the sponsorship.
