Break Apathy
The Green Party - Vote For Me
The Green Party campaign for the 2008 election focused on the brand of the Green Party and not its specific policies, and won three gold awards at the 2009 Effies. As the campaign matured, television was introduced. In the two weeks prior to the election, more urgency was required to drive the undecided and responsive media, such as TV, was upweighted. And what happened? The Green Party picked up more votes than in any previous election the party vote grew from 5.3% to 6.0% - and the Greens expanded their representation in Parliament by 50 percent.For the first time in history, the Greens became the third largest party in Parliament.
Red Cross - Satellite Calling
Understanding that home is where most 0900 donations are made, Red Cross harnessed the mass reach of television and then personalized it by timing phone calls to coincide with TV advertisements with exceptional results
This campaign won Gold in CAANZ's Best Smart Media Idea category 2008.
