Banking, Finance and Insurance
Kiwibank - Call to Arms and Join the Movement
Championing Kiwi ownership as a differentiator, Kiwibank continues to use strong, engaging creative to drive its brand, and market share. Television was chosen as the anchor of the campaign because it could emotionally engage people with Kiwibank's challenger mission while delivering a consistent presence and reach for the brand.Which is why it won Best in Show at the 2009 Effies.
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Westpac's Olympic Sponsorship
By partnering with an empowering and inspirational event Westpac was able to leverage these emotions to achieve all results set out in a quarter of the time originally estimated.
This campaign took Gold with the CAANZ Best Response/Return on Investment award 2009.
Southern Cross & Taste Takes Off
After sponsoring Taste Takes Off, Southern Cross's awareness took off too - growing by 19%
Southern Cross &Test the Nation - The Southern Cross Health Test
Southern Cross proved that they were more than just an insurance company with their sponsorship of Test the Nation - The Southern Cross Health Test, with a 63% jump in people believing Southern Cross help their customers stay healthy
Sovereign & ONE Sports News
Sovereign achieved great results by sponsoring ONE Sports News, doubling first mention awareness and increasing active awareness by 79% amongst those aware of the sponsorship
