Online Opportunities

Text Size
Print
Email
Share

iPHONE CLICK TO CALL

iPhone Click to Call is a new advertising opportunity from TVNZ allowing advertisers to capture the attention of on-the-go users in an engaging and interactive environment.

AD HOVER

Ad Hover is a dynamic, customizable and fully interactive advertising opportunity that can easily be incorporated into existing content to deliver a more engaging and immersive video experience.

AD SELECTOR FOR OLAY

TVNZ Ondemand's Ad Selector for Olay increased brand metrics including brand sentiment, reccomendation, consideration and purchase intent for those exposed as well as growing brand awareness by 55%.

Click here to see the results.

THE PRIZE AND HOW TO ENTER

- The competition period is between 8.00am Tuesday 20 March 2012 and 5.00pm Friday 20 April 2012.

- There are two identical prizes - both will be drawn before Friday 27 April 2012. The prize winners will be contacted directly by TVNZ Digital Sales using the details provided on the winner's booking form.

- Each prize will be awarded to the person whose name is on the purchase order. The prize winners will be contacted directly by TVNZ Digital Sales using the details provided on the winner's booking form.

- Each prize consists of one iPad3 but due to uncertain supply the winner may choose an iPad2.

- To enter, advertisers must submit a TVNZ Ondemand video advertising booking between 20 March 2012 and 20 April 2012. Campaign timing does not need to be between these dates.

- All valid entries will be entered into the prize draw.

- The delivery of the prize is the responsibility of TVNZ Digital Sales.

- Every dollar booked on a TVNZ Ondemand campaign gives the advertiser one entry.

TERMS AND CONDITIONS OF ENTRY

- Entry into this competition is deemed acceptance of all applicable terms and conditions.

- The applicable terms and conditions include TVNZ's Competition Terms and Conditions as posted on tvnz.co.nz . In the event of any discrepancy between these special terms and TVNZ's Competition Terms and Conditions, these special terms will apply.

- TVNZ reserves the right to extend, postpone, or cancel the competition and to update the terms and conditions, and prize on tvnz.co.nz without notice.

AD SELECTOR

Vivaki Nerve Centre US research indicates that compared to the pre roll industry benchmark, Ad Selector outperformed on all measures.

For more information click here

Download Ad Selector Specs Here.

AD ON PAUSE

Ad on Pause is a premium placement that is presented to the user whilst in a highly engaged state. Upon pausing the show they are watching, whether in full screen or reduced screen the ad will appear. This is a very effective ad placement that leverages the users pausing action to deliver a timely message and powerful engagement.

For more information, click here.

TVNZ HOMEPAGE TAKEOVER

Exclusive buy out of the homepage, a visually high impact creative to draw in users attention with over 35,000 Unique Browsers viewing 90,000 Page Impressions daily.

Advertisers have the ability to engage the audience with rich media (interactive) creative, creating a buzz effect.

For more information, click here.

TVNZ APS CONTINUE TO GROW
TVNZs iPad and iPhone applications continue to grow in popularity. Downloads for both applications are growing at a steady rate, nearing 140,000 cumulative downloads each.

UPDATED TVNZ NEWS iPAD APP

Our new TVNZ News iPad 2.0 App with all new design and enhanced user interface. It also has a host of engaging advertising solutions. Click here to find out more about the new iPad 2.0 App.

Inspiring New Zealanders on Every Screen

Since the August launch of the TVNZ news iPad application, we have extended our reach to over 16,000 iPads and over 100,000 iPhones and rising!
Version 2 of the TVNZ news app aims to build on this success by enhancing the user experience making it easier to navigate stories, image galleries and video and offer engaging advertising solutions.
New all new design and user interface, including ability to swipe between articles and view and choose articles by images. News and Sport specific pages so you can go straight to your area of interest.
New Opinion section in news.
Fix Performance and stability improvements

Click here to download full information

BE IN COMMAND WITH ONDEMAND SKINS

Our Ondemand player has just got hotter! Check out the latest innovation to the digital platform offering an exclusive opportunity for branding and optimum
exposure.

We have just introduced a stylish new element to our TVNZ Ondemand player, a video advertising skin, which allows our advertising clients to really own the look
and feel of a show.

This integrated marketing tool significantly enhances the offering to a sponsor by showing creative around the video player specific to the client and for the specific
programme they want to be associated with. We currently have Kia Motors exclusive to TV ONE Close Up.

It's highly visible position means advertisers can capture the attention of all Ondemand viewers streaming that particular show.

The skin is clickable and can have user initiated animation. We have reporting capabilities (via Doubleclick ad-serving) to measure how many people have seen it,
and how many people click through to see the sponsors website.

These video advertising skins have become very popular in the international market, including the popular US online video service Hulu, The branded player skin is a
unique opportunity to skin the area around the player for maximum brand affinity in conjunction with a clients video commercial break. (hulu.com)

This new capability is already creating extensive buzz and curiosity from our clients.

For a pdf version click here.

ONDEMAND VIEWERS v TV VIEWERS

Ever wondered how an Ondemand Viewer is different to a TV viewer?

We have some intriguing results on who Ondemand is attracting how it can add valuable reach to campaigns

Click below to find out more...

THE REACH OF TV COMBINED WITH THE AMPLIFYING EFFECT OF ONLINE VIDEO MAKES FOR A SUCCESSFUL MARKETING STRATEGY, SO SAYS NIELSENWIRE

Looking at Lift: Inside Online Video Advertising
April 19, 2010

With most US homes connected to broadband, the viewing of online video has never been easier. Whether watching a short clip on YouTube or an entire TV program, almost three-quarters (72%) of Internet users view videos online amounting to 144 million people. To marketers, this presents a huge and largely untapped audience to reach. And while online advertising fell overall in 2009, ad spend on online videos grew 41%.

To read the full Nielsen blog, click here.

PLAYSTATION 3 AND TVNZ ONDEMAND

TVNZ Ondemand has teamed up with Sony Computer Entertainment New Zealand, to offer TVNZ's favourite local and international shows through Playstation 3. The partnership means that viewers can now access the programmes they want from TVNZ Ondemand, when they want them from their existing PS3 consol.

For more information, and to check out the sales opportunities, click here.