Online Opportunities
AN ONLINE INNOVATION THAT WILL HAVE YOU IN
STITCHES
TVNZ announce the launch of their newest digital-only series,
Auckland Daze.
Following the success of TVNZs Emmy-Award winning Reservoir Hill
which achieved over 180k stream views across its two seasons, TVNZs
newest online show is a laugh out loud comedy. The series follows
the lives of four hapless wannabes a model, a stuntman, a dwarf
entertainer and a stand-up comedian who are all chasing fame in
Aucklands ridiculously small entertainment industry. Starring local
talents Millen Baird (The Millen Baird Show), Jennifer
Ward-Lealand, Natalie Medlock (Shortland Street) and Glen Levy, the
stuntman described by National Geographic as the most dangerous man
on the planet, Auckland Daze has been co-created, produced and
directed by kiwi actor Kiel McNaughton (Shortland Street).
Auckland Daze takes the interactive experience that made Reservoir Hill a success to the next level. Screening on TVNZ Ondemand, Auckland Daze will also be embedded into Facebook where viewers will be able to watch, like and share the episodes with their friends without having to leave their Facebook profile. After the episode, the audience will be prompted to say what they think. Filmed weekly, suggestions from viewers will impact the plot of the next episode.
Auckland Daze online from October 27.
Click
here to see the Auckland Daze Facebook page.
TVNZ APS CONTINUE TO GROW
TVNZs iPad and iPhone applications continue to grow in
popularity. Downloads for both applications are growing at a steady
rate, nearing 140,000 cumulative downloads each.
UPDATED TVNZ NEWS iPAD APP
Our new TVNZ News iPad 2.0 App with all new design and enhanced user interface. It also has a host of engaging advertising solutions. Click here to find out more about the new iPad 2.0 App.
Inspiring New Zealanders on Every Screen
- Since the August launch of the TVNZ news iPad application, we
have extended our reach to over 16,000 iPads and over 100,000
iPhones and rising!
- Version 2 of the TVNZ news app aims to build on this success by
enhancing the user experience making it easier to navigate stories,
image galleries and video and offer engaging advertising
solutions.
- New all new design and user interface, including ability to
swipe between articles and view and choose articles by images. News
and Sport specific pages so you can go straight to your area of
interest.
- New Opinion section in news.
- Fix Performance and stability improvements
Click here to download full information
BE IN COMMAND WITH ONDEMAND SKINS
Our Ondemand player has just got hotter! Check out the latest
innovation to the digital platform offering an exclusive
opportunity for branding and optimum
exposure.
We have just introduced a stylish new element to our TVNZ
Ondemand player, a video advertising skin, which allows our
advertising clients to really own the look
and feel of a show.
This integrated marketing tool significantly enhances the
offering to a sponsor by showing creative around the video player
specific to the client and for the specific
programme they want to be associated with. We currently have Kia
Motors exclusive to TV ONE
Close Up.
It's highly visible position means advertisers can capture the attention of all Ondemand viewers streaming that particular show.
The skin is clickable and can have user initiated animation. We
have reporting capabilities (via Doubleclick ad-serving) to measure
how many people have seen it,
and how many people click through to see the sponsors website.
These video advertising skins have become very popular in the
international market, including the popular US online video service
Hulu, The branded player skin is a
unique opportunity to skin the area around the player for maximum
brand affinity in conjunction with a clients video commercial
break. (hulu.com)
This new capability is already creating extensive buzz and
curiosity from our clients.
For a pdf version
click here.
ONDEMAND VIEWERS v TV VIEWERS
Ever wondered how an Ondemand Viewer is different to a TV viewer?
We have some intriguing results on who Ondemand is attracting how it can add valuable reach to campaigns
Click below to find out more...
THE REACH OF TV COMBINED WITH THE AMPLIFYING EFFECT OF ONLINE VIDEO MAKES FOR A SUCCESSFUL MARKETING STRATEGY, SO SAYS NIELSENWIRE
Looking at Lift: Inside Online Video Advertising
April 19, 2010
With most US homes connected to broadband, the viewing of online video has never been easier. Whether watching a short clip on YouTube or an entire TV program, almost three-quarters (72%) of Internet users view videos online amounting to 144 million people. To marketers, this presents a huge and largely untapped audience to reach. And while online advertising fell overall in 2009, ad spend on online videos grew 41%.
To read the full Nielsen blog, click here.
PLAYSTATION 3 AND TVNZ ONDEMAND
TVNZ Ondemand has teamed up with Sony Computer Entertainment New
Zealand, to offer TVNZ's favourite local and international shows
through Playstation 3. The partnership means that viewers can now
access the programmes they want from TVNZ Ondemand, when
they want them from their existing PS3 consol.
For more information, and to check out the sales opportunities, click here.
2010 A HUGE YEAR FOR TVNZ DIGITAL.
New ratecard, effective
January 2011
.
Click here to
download.
TVNZ DIGITAL MEDIA OFFERING
For more information click here
AD SELECTOR
Vivaki Nerve Centre US research indicates that compared to the pre roll industry benchmark, Ad Selector outperformed on all measures.
For more information click here
AD ON PAUSE
Ad on Pause is a premium placement that is presented to the user
whilst in a highly engaged state. Upon pausing the show they are
watching, whether in full screen or reduced screen the ad will
appear. This is a very effective ad placement that leverages the
users pausing action to deliver a timely message and powerful
engagement.
For more information, click here.
TVNZ HOMEPAGE TAKEOVER
Exclusive buy out of the homepage, a visually high impact creative to draw in users attention with over 35,000 Unique Browsers viewing 90,000 Page Impressions daily.
Advertisers have the ability to engage the audience with rich media (interactive) creative, creating a buzz effect.
For more information,
click here.
