Branded Content
TVNZ'S BRANDED CONTENT INITIATIVE
More often you, our clients and agencies, are talking to us about ways to get closer to your consumers to provide a deeper brand experience beyond the traditional media mix. Branded content is an internationally fast-growing discipline, crucial in the increasingly complex media world where viewers are in charge.
But we're proposing to take this further and invest, with you, in branded content that we co-develop. We're not talking about pure product placement, or a long-form advertorial, but the exciting process of co-creation to produce high quality video content that is relevant and attractive to its target audience, while also delivering on the objectives of a brand.
This might mean creating an original show, or adopting an international format and adapting it for our purposes. We're putting up a million dollars for calendar year 2014 to put towards client-generated branded content initiatives (that might seem far away, but good TV takes time).
If you have an idea, and want to make great video content for TV that lends itself to a 360 degree multi-platform experience for viewers, then fill out the application form and we can start talking.
Click here to download the application form.
If you've got any questions, call Bridget Snelling,our Production Funding Manager, on 021414214.
SMART CHOICES EVERYDAY
Smart Choices Everyday provides platform which enables clients to reframe their product's consumer proposition from price to value.
A format to help generate sales and provide better ROI, Smart Choices Everyday will showcase products and services in value terms to help consumers make their dollars go further by making the best choice through trusted advice from presenter, Stacey Morrison.
Great opportunity for various categories: Clothing, Electricity Supplier, Foodstuffs, Household Electrical, Household Cleaning, Insurance, Pharmaceuticals/Health, Real Estate, Retail, Toiletries/Cosmetics
Some examples of Smart Choices Everyday TVCs:
For more information and pack prices contact:
Simone Hollows at
simone.hollows@tvnz.co.nz
