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Source: ONE Sport -
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The organisers of the 2010 Rowing World Champs are looking to
surpass all previous events; at least with their promotional
tool.
They have launched the RowBox in the Hamilton CBD on
Tuesday.
It is a retractable 20-foot container with four rowing machines
connected to a display of Lake Karapiro.
CEO Tom Mayo says they are taking the container on a three month
world tour.
Mayo says no one has ever done anything like this in rowing before,
and they've just handed out a magazine and said "come to our
country".
Tuesday's inaugural race saw Mahe Drysdale victorious, followed by
Emma Twigg, Rowing New Zealand President Lesley Milne and Hamilton
mayor Bob Simcock.
