The top three finished with Gomez in first with a time of 2:00:31, Brownlee (+2), and Sven Riederer in third (+48). The first Kiwi home was Ryan Sissons (+1.45) in 10th place and Bevan Docherty wound things up in 13th place (+2.20). Kris Gemmell finished 20th (+03.38).
Gomez made a late dash over the final 75 metres and outlasted Brownlee to the line to claim the title!
Gomez's attempt to hit the front failed with Brownlee taking No. 1 spot with 1km to go...
Richard Murray came off the bike in 23rd spot and has run his way up to eighth spot. Gomez is putting a surge on to take the outright lead over Brownlee...
Gomez is looking good while Brownlee seems to be struggling with one lap remaining.
Gomez, Brownlee and Riederer lead the way with a 16 second edge on Justus, followed by Rana. Bevan Docherty is back in 12th place.
Sven Riederer is now in first place, followed by Steffen Justus, Ivan Rana and Kris Gemmell. Bevan Docherty is back in eighth place.
Brownlee, Gomez and Riederer have pulled in Gemmel and the four now head the lead with three laps remaining.
Brownlee and Gomez are have cleared ahead of the pack, hot on Gemmell's tail. Riederer is not far behind while Bevan Docherty is now in sixth place.
The second chasing bike group are now through the transition zone, just 20 seconds behind the main chase pack of runners.
Kris Gemmell received a standing ovation from the rain soaked crowd as he came into the transition zone, he is already on the run with a 48 second lead over the chasing group.
With the bike leg reaching it's conclusion, Gemmell will have a sizable lead heading into the run. Docherty remains ensconsed in fifth place.
Gemmell has secured a 42-second lead much to the pleasure of the large numbers of people lining the streets and seated in the grand stands at the transition area.
With just a lap and a half remaining on the ride many of the trailing competitors will now be thinking ahead to the run and preparing their bodies for the hard slog that awaits.
Gemmell has forged a 22 second lead after 30kms.
Bevan Docherty remains in fourth while fellow Kiwi Clark Ellice is 1:43 off the lead in 19th place.
Gemmell now has a 14 second lead on the chasing pack.
The chasing pack are all grouped together three and four wide showing no real urgency to challenge for Gemmell's lead.
Kris Gemmell is now gone eight seconds off the front. Russia's Alexander Bryukhankov has pulled out of the race with a mechanical problem.
The lead group is now made up of Brownlee, Varga, Gomez, Riederer, Docherty, Gemmell, Justus. Three laps remain with the rain now having stopped.
The chase group has finally caught up with leaders Brownlee and Varga, the main pack now made up of 15 riders. There remains a significant gap of 1:20 back to the trailing pack.
Australian Olympian Brendon Sexton has crashed in front of the grand stands as he came through into the transition area.
Kris Gemmell has completed the fourth lap in third place, hot on the heels of the leading pair. Gomez and co are not far behind with the chasing group gaining ground.
Bevan Docherty is in sixth place with Javier Gomez and Sven Riederer between he and Kris Gemmell who remains in third.
Varga and Brownlee continue to dominate, finishing their third lap, yet the chasing group is now 20 seconds behind and gaining. The riders are having to contend with a tough head wind as well as the torrential rain.
The chase group are 26 seconds in arrears now...
Rain is now pouring down here in Auckland making things all the more difficult for the riders.
After 10kms Kris Gemmell is back in sixth place as the chase group remain rougly 30 seconds behind Brownlee and Varga. The wider group is thinning out as the conditions begin taking a noticeable effect, riders coming through in one's and two's.
The chase group are slowly gaining on the leaders but the second chasing group has actually fallen further behind over the first lap, now trailing by a minute and a half.
Gomez has taken third with Kris Gemmell retaining fourth spot. Bryukhankov has slid back to fifth. This trio lead the chase pack who are 32 seconds behind the leading pair.
Brownlee and Varga have built up a strong lead of almost a kilometer, putting themselves out of sight at certain points along the course.
Commentators discussing the need for the riders to find their groove in the early laps on what could be a treacherous road corse in these wet conditions. Gomez has made a push toward the leaders.
The rain is coming down as the cyclists embark on their first 5km lap around downtown Auckland. Kiwi Kris Gemmell is in fourth position behind Varga, Brownlee, and Russia's Alexander Bryukhankov.
Varga was first out of the water with a time of 16:59. Brownlee was close behind with 17:01, Aurelien Raphael is 46 seconds behind in ninth place, while Spain's Javier Gomez is back in 21st spot.
Varga and Jonathan Brownlee have quickly built a 20 second lead after one lap.
Kris Gemmel is sitting in fifth spot among the chase group trailing Brownlee and Varga.
Richard Varga leads the way having completed the first 750 metre lap in 8:20. Great Britain's Jonathan Brownlee is close behind.
After a clean start to the race expect Slovak Richard Varga and France's Aurelien Raphael to dominate.
The elite men's race is underway with the competitiors all in the water looking for any advantage from the start. The rain has stopped but the water and air temperature are both sitting around 14-degrees.
Welcome to onenews.co.nz's live updates of the ITU Triathlon men's grand final at Auckland's waterfront.
Tens of thousands are expected on Auckland's waterfront today for the main race of the Triathlon World Championships although Auckland's wet weather may deter some.
Commentators say the combination of crowd, atmosphere and racing yesterday were the best ever seen.
Today will see the excitement move up a notch, with some of the sport's top athletes in their final event. How they deal with the cold, wet weather, and slippery street surfaces will go a long way to determining who will emerge with a podium place.
Kiwis will be hoping Bevan Docherty enjoys a fairytale finish in his last race under the current format.
The men's race is due to start shortly after 1pm.