Aussies rules targets China market

Published: 5:16PM Saturday November 21, 2009 Source: Reuters

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  • Aussies rules targets China market (Source: Photosport)
    Source: Photosport

Australian Rules will be the latest foreign sport to try and break the Chinese market when Melbourne take on the Brisbane Lions in Shanghai next year.

The Australian Football League (AFL) teams will play an exhibition match on October 17 in the Chinese financial capital's Jiangwan Sports Centre to coincide with next year's Shanghai Expo.

"We are extremely excited to be able to bring Australia's indigenous game and all its unique skills to Shanghai as we continue to develop the code internationally," the AFL's David Matthews said on the league's website (www.afl.com.au).

The sport, which is played professionally only in Australia, has struggled to break out of its heartland despite previous exhibition games in Britain and Japan.

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