Our good mates across the Tasman have sunk to a new low in trans-Tasman relations overnight.
As if stealing pavlova, Crowded House and Russell Crowe wasn't enough, official Australian Olympic broadcaster Channel 9 reportedly wiped New Zealand off their top 10 Olympic medal table TV on national television.
"Can't believe Channel 9 only showed top 9 in medal tally plus Australia, then admitted we didn't want to be reminded NZ were 10th," Sydney Morning Herald journalist Brad Walter tweeted.
The two gold medals won by rowers, double scullers Hamish Bond and Eric Murray, and single sculler Mahe Drysdale lifted New Zealand, albeit briefly, above Australia in the race for overall Olympic glory.
New Zealand's three golds and two bronze medals is now good enough for 11th on the medal table while Australia is languishing in 18th position with one gold, eight silvers and four bronzes.
The SMH joked in their live updates that silver was the new gold which would put Australia fourth on the table behind China (12 silvers), USA (nine) and Germany (8).
But Walter remained unrepentant about the coverage being broadcasted in the lucky nation.
"Ch9 should be showing NZ gold, not pretending it didn't happen. 97% @smh say Ch9 coverage cringeworthy,"
The last time New Zealand beat Australia at an Olympic Games was in 1984 in Los Angeles which prompted the Australian Government to set up their world famous Institute of Sport.
The benefits of that initiative were only realised a generation later, but by the time Sydney hosted the 2000 Games, Australia's 16 gold was good enough to make it a top five nation.
In Athens in 2004 the Aussies finished fourth overall with 17 golds and in Beijing in 2008 they finished sixth with 14.
The performance of the Australians in the swimming has been the biggest disappointment for the sports mad nation.
With two days of competition remaining Australia's one gold medal in the pool looks extremely lonely compared with the six won in Beijing, seven in Athens and five in Sydney and Aussie reporters on the ground in London needed little reminding.
"Just went over to Aussie TV pool to ask if they need to borrow a gold. Didn't get a word out before they all yelled 'we're busy, can't talk,'" ONE News reporter Garth Bray tweeted.
Yeah because reporting on all those silver medals must be