Record debut for Nothing Trivial
New local drama Nothing Trivial has set a new millennium record
for a New Zealand drama debut on television, with an average
516,300 viewers watching the first episode.
Not since 2000 has a locally-made TV drama rated so spectacularly on its first outing.
As well as being the big winner amongst all New Zealanders 5 +, last night Nothing Trivial was the first choice for viewers in TV ONE's target demographic of 25- 54 year olds with its 247,100 viewers, out-rating all other channels.
Head of TV ONE and TV2, Jeff Latch, says that the stunning results prove that TVNZ is on the right track in commissioning more Kiwi-made dramas.
"TV ONE and TV2 are the homes to New Zealand's best local shows. We have a proven track record with Shortland Street and Go Girls , and now Nothing Trivial can sit alongside these ratings winners. We are committed to supporting the local industry and will endeavour to continue to find the most entertaining dramas, documentaries and reality shows so that Kiwis can keep enjoying seeing themselves on our screens."
TVNZ Drama Commissioner Kathleen Anderson, says Nothing Trivial is an endearing insight into the lives of five everyday New Zealanders.
"The success of Nothing Trivial is due to the characters written by the award-winning writers, Rachael Lang and Gavin Strawhan. We can see someone we know in each of the cast and we feel attached to them instantly. The show's success is also thanks to the support from NZ On Air, which contributed $6.9 million to this series, and the talented team at South Pacific Pictures."