-
Source: Reuters
The Advertising Standards Authority has upheld a complaint against a Hamilton pub which attracted university students with $12 steins of beer.
The Outback Inn advertised a "Beerfest and Feast" University of Waikato student magazine Nexus in February.
The ad promoted one-litre steins of beer for $12 and $9 refills until midnight, Fairfax reported.
The complainant had said the pub was encouraging irresponsible drinking among first-year university students.
The bar's response to the complaint was that customers were not encouraged to buy a second litre of beer through any "cut-price" offer, and that most customers do not refill their stein as they are more interested in the glass than its contents.
The magazine had said it was comfortable printing the ad as the promotion ended at midnight and there were references to free food.
The complaints board found the content and tone of the advertisement conflicted and detracted from the need for responsibility and moderation in liquor consumption.
Latest NZ News Video
-
Dance to save Shakti service (0:41)
-
The changing face of farming (1:49)
-
ONE Weather 6pm update: 26 May (4:56)
