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Vegemite - Source: ONE News -
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Vegemite Cheesybite has been chosen as the name for a new Kraft Foods spread combining vegemite with cream cheese.
Just four days after Kraft announced the new, cream cheese version of the iconic brand would be called iSnack2.0, the company has announced it will scrap the high-tech name because consumers didn't like it.
Kraft Foods Australia-New Zealand spokesman Simon Talbot said the new name was too far removed from the traditional Vegemite product.
"We wanted to be bold and have something that gave some distance between it and Vegemite," he said.
"I would say it gave too much distance with the original name."
What do you think about Vegemite's new product name? Comment on our message board below.
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Add a Comment:
Post new commentJadey said on 2009-10-07 @ 13:15 NZDT: Report abusive post
The name iSnack 2.0 was ridiculous and I couldn't see that printed on the front of a jar, the new name, Chessymite, has a nice ring to it and doesn't have a weird associations with other brands e.g. Macintosh-the i in iSnack 2.0 .
KiwiAL said on 2009-09-27 @ 10:31 NZDT: Report abusive post
That name barks like a dog. A miserable failure to be sure. Something smarter would be CreamyMite... but Aussies havent been noted for their smartness. It follows Sydneys Australia Square (A circular park), and a WA Suburb called Innaloo. Just one more thing to make fun of Aussies about... like their Rugby team.
jaxlino said on 2009-09-27 @ 09:07 NZDT: Report abusive post
hahaha yes everyone is so right, does sound like a computer game hahaha go figure coming from a web designer.. it definately isn't a catchy name that would throw me to buy the product, mind you if i were a police officer and named the product, it would be pol-10-7 maybe lol.. oh well
cazba said on 2009-09-27 @ 07:28 NZDT: Report abusive post
iSnack2.0 is a ridiculous name! I'm sure they could have selected a different one
skippy said on 2009-09-27 @ 05:55 NZDT: Report abusive post
Kraft might be making a big mistake going with that name, it's not a snack its a spread or dip. It'll be interesting to follow its progress but my money says it wont be the big seller Kraft think it will be.