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Series 4, Episode 15 Masterchef New Zealand 19 May 13 00:43:41

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Media blitz for give way rule changes

Published: 5:09PM Wednesday March 14, 2012 Source: ONE News

A mass media advertising campaign is kicking off to promote awareness of changes to two of New Zealand's give way rules coming into force before the end of the month.

The New Zealand Transport Agency's national campaign begins tomorrow, 10 days before the new rules come into force - at 5am on Sunday March 25.

NZTA Chief Executive Geoff Dangerfield says the agency has timed the launch of the ad campaign carefully in order to ensure maximum awareness of the changes, while at the same time minimising the risk of drivers starting to apply the new rules too early.

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"We want to ensure that every road user in New Zealand can understand the two changes and where to go if they want more information," Dangerfield.

"That's why we're keeping the messages simple - the advertising focuses on the date of the change and giving a simple overview of what the two new rules are."

The NZTA's media campaign includes television, radio, online and newspaper advertising and will run until April 1.

A leaflet door drop to over 1.7 million homes will also start this weekend.

There are two TV ads - one for each rule change - so that viewers can take in the information about each change separately. 

All traffic turning right will have to give way to a vehicle coming from the opposite direction and turning left.

At an uncontrolled T-intersection, all traffic from a terminating road (bottom of the T) will have to give way to all traffic on a continuing road (top of the T).

Check out our Give way Rules page for more information on the new rules.

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