A Japanese clothing giant is using New Zealand's clean and green image to promote its new line of suits and coats made from South Island merino wool.
Executives from Konaka, the third largest suit producers in Japan, are in New Zealand on a visit that could boost Kiwi business.
The company has signed a second deal, this time for 90 tonnes of wool, as they prepare to launch a 100% merino range of suits and coats.
H Dawson Farm Direct senior trader Craig Smith said the wool was ideal for the health-conscious Japanese market.
"The Japanese are very into their health and well-being, and this area, this type of product is just so amazing for them.
"One of Konaka's leading flagship stores has 86,000 people a day going past. There's going to be an 8 metre sign outside saying, 'New Zealand wool'."
The Tokyo stock exchange-listed company boasts annual sales of $500 million, with a range of high-tech, high quality apparel including a suit that can be cleaned in the shower.
Konaka managing director Kaoru Yamazaki said New Zealand was known to Japanese consumers for its beautiful nature and environmental awareness.
"They believe New Zealand can provide many good products."
Finance Minister Bill English is set to meet with Konaka executives in Japan before next month's product launch.