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Pink machinery in support of the NZ Breast Cancer Foundation - Source: ONE News -
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An unusual breast cancer initiative that has the rural folk in Ashburton a bit perplexed as a farm machinery business goes pink in the name of charity.
Tractors, ploughs and other farm machinery usually come in varying shades of green, but an Ashburton business has tweaked its usual colour palette.
Three thousand kilograms of once macho machinery at Hubbards Cultivation is now slathered in pink as a fundraiser for the New Zealand Breast Cancer Foundation.
"They were very surprised that a company that's mainly a masculine environment would want to get into painting something like this pink," says Hubbards Cultivation's Ian Prime.
The company is donating $1,000 from every roller sale - no matter what its colour - to the foundation over the next month.
Suzanne McNicol from the Foundation says it is probably the largest pink ribbon fundraising item they have ever had.
The move was driven by emotion with Prime and colleague Vince Rietveld both having lost their mothers to cancer.
McNicol says they have taken their personal experience of breast cancer and are using it to make a difference - but it has got the farmers scratching their heads.
And although the men are determined to paint the town pink, most have given the idea the thumbs down.
