Now Playing: 100% pure Middle Earth (3:44)
Breakfast talks to Justin Watson from Tourism NZ about the launch of a new online Hobbit-inspired tourism campaign.
Now Playing: Taster of Neil Finn's song for The Hobbit (0:44)
Source: Warner Bros
Neil Finn's song for The Hobbit: An Unexpected Journey has been previewed.
Now Playing: Jackson stars in Air NZ's Hobbit safety vid (1:13)
Source: Air NZ
Hobbits, elves, and Sir Peter Jackson guide Air New Zealand passengers into Middle Earth in a new safety video.
Environmentalist criticises 'fantastical' Pure NZ campaign
Published: 8:26AM Monday November 19, 2012 Source: ONE News
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