British adventurer Bear Grylls has teamed up with Air New Zealand to become the face of the airline's latest in-flight safety video.
Grylls, famed for his television series Man vs Wild, is featured in the four-and-a-half minute clip filmed in a remote part of the Routeburn Track near Fiordland in the South Island.
Aside from delivering the airline's safety message, Grylls contends with some of New Zealand's most well known native fauna including a Kea, a Tuatara, native glow worms and the extinct Moa in the video.
Entomologist Ruud Kleinpaste, more well-known as the Bugman, also plays a part in the video, as well as a Department of Conservation (DoC) ranger and three boy scouts.
Grylls said it was a privilege to film in such an amazing setting, describing New Zealand as "one of the most beautiful places on earth" in the clip.
"New Zealand is a country that I have always called my home away from home and I feel so proud to be involved with this campaign."
Air New Zealand has become renowned for its in-flight safety videos, which have featured Hobbits, the All Blacks and fitness legend Richard Simmons in the past.
The video follows on from a $1 million partnership between DoC and Air New Zealand to restore bird life and habitats along the Stewart Island/Rakiura, Milford, Routeburn and Waikaremoana Round tracks.
"Air New Zealand is also actively supporting our biodiversity and species translocation programmes around the country, including the Routeburn Track where the video was shot," said DoC director general Al Morrison.
The Bear Essentials of Safety will be rolled out across the Air New Zealand fleet from today.