A nation-wide design competition to find a new logo for Auckland's new super city has been launched and every Aucklander has a chance to send in their designs.
The logo will need to be simple yet instantly recognisable and the design will somehow have to sum up all five cities - Auckland, North Shore, Manukau, Waitakere and Rodney - into the design.
Super city logo judge Hamish Keith says the objective behind the logo is for it to become the image of the city.
"It will have to wind its way into the consciousness of the city and not just be a trademark stamp on the city's bottom," says Keith.
But with Aucklanders not even able to decide on what to construct on Queens Wharf come the Rugby World Cup in 2011, there are worries it will be the same with the super city logo.
"That's where it has gone wrong so often. There is a notion that with a kind of consensus, we'll come up with a brilliant idea, it doesn't do that," says Keith.
That is why the judges are hoping that by throwing it out to the public, they will be flooded with great ideas.
Judges say there are certain no go areas for those planning to design a logo.
They do not want to see any design with the Harbour Bridge and are asking people to think outside the box.
Keith says the judges are expecting to be flooded with other, very Auckland clichés.
"I know we'll see 10,000 Rangitotos, 24,000 thousand Maungakiekies, 175,000 Sky Towers."
Super city logo judge and Waitakere Mayor Bob Harvey is adamant the judges make the right decision as he says the city will 'only get one chance to get things right'.
And the judges are wary about getting it wrong as logo designs seemed to have in the past.
Auckland City Council's wavy 'A', which took a year to create, cost over $200,000 but flopped in the eyes of the public.
Telecom's scribble logo was another public flop.
There is a $10,000 prize package to win, as well instant super city celebrity status.