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Waikato DHB has put its money where its mouth is and has committed to a programme that is aimed at ensuring the message about eating well and exercising will get through to kids and parents.
"The DHB wanted to be at the top of the cliff rather than the bottom of the cliff we know that kids eating well and being active will lead to healthier adults", says Brett Paradime from Waikato DHB.
With that in mind Waikato's DHB invested in a health and fitness programme called 'Project Energize' that's now been rolled out in more than 250 local schools at a cost of $1.20 million dollars a year.
There have been a number of attempts to improve nutrition and activity but I think that this is a first in terms of its comprehensive nature says Paradime.
That's because project energize is run and co-ordinated regions sports trust, sport Waikato and not the school.
An instructor, or engerizer is assigned to each school, they set up fitness programmes, offer advice and ease the load on busy staff.
"They've come in and they've bought all that expertise with them and really supported our staff so its actually made the process much easier for everybody", says Craig Steere trustee of Frankton primary school.
The programme is not just about being active in the playground it is about learning too.
Information is offered to parents at evening seminars.
Parents come away amazed that what they're feeding their kids is not as healthy as they thought says instructor Milly Connell.
It seems to be working, kids on a pilot scheme showed improved basic co-ordination and lower blood pressure levels.
"It's done in a positive way, non threatening, so the children can actually learn about things and make the choices themselves", says Steere.
