Catherine Livingstone: Introducing Your Company - 14 September
Introducing Your Company
Now that you have a business idea, product and the services mapped out it's time to let people hear about them. Here are some tips on how to build up a database that will ensure sales.
Step 1: How to Network
Your Script
A clear message about what you are offering can mean the
difference between achieving goals or never getting there. From the
market research you completed, take comments made from participants
and put it into a sales pitch. Be careful to make sure all of the
words are positive as the common error people make is to point out
what is wrong first then try to offer a solution. An example
script -
Having issues with moisture in your home, dampness making your house not a nice place to be?
Can you see the negative message? Turn it around and use positive enforcement as this will passively sell your service for you.
We can fix any moisture, leaky or dampness in your home. We are here to help.
Practice your script on other business owners you know, go into a random company that will possibly not utilise your service but challenge yourself to see if you can get them to listen to your script. Always ask for feedback - it's free and the most valuable thing to have.
Hearing a Voice
Many business owners forget that for someone to remember you, having your company on the tip of their tongue when chatting with people, having a picture of what you look like, what you sound like, and having shaken your hand can be critical. Getting in front of potential customers is important in today's market as people who are spending money want to do this with someone they trust and more than likely this is someone they have met, seen physically and know their story.
Understand your target market! Really know who wants and needs your services. Armed with that information, take a step back and think, "Where do these people go, where do they network and where do they spend their social time?"
If you go to a networking forum a few things to remember:
- Within three visits, try to get around all attendees,
swap business cards and make a personal connection with each. E.g.
find out something personal about them and give something back
about yourself. This makes them and you easier to remember due to
the different connection.
- If you haven't received a business lead or new client
within two months, then it is time to move onto a new forum.
Bottom line - focus on new clients, building a database and
constantly making connections that result in business.
- Never ever forget business cards - these are taken with you
24/7 as you never know when someone wants your information and when
they might know someone that could use your services. These become
your wallet's or purse's main content.
Touch Points
Newsletters, texts, emails, phone calls, visits and many other communication channels are all touch points. This is when you determine the standard of how many times your clients and database need to hear from you. Pick too many and you annoy customers; pick too few and customers go elsewhere because they haven't heard from you. Most importantly, not having the right information when communicating will muddle your brand's message.
Newsletters are an ancient form of communication that has worked for years when encompassing great content, utilising the right format and when they stand out from the crowd. Many go wrong with stating facts about the market sector, a business or their services. Inject your personality and your opinions in and amongst the facts of what is happening. When humans read something and all it is doing is running against the left hand margin there is no need to refocus our brain, give it a second thought or grab their attention!
Hold their gaze for longer than a minute by forcing them to move
in and out of where your message is located on the page.
This can be achieved by bolding items, underlining and the use of
italics plus inserting different colours to highlight a sentence
instantly draws in the eye and mind.
Getting business in the beginning is trying to get individuals or companies to buy into your sales pitch and you are the one they need to attach to.
People who have the full mental picture of your story represent that with your business!
Contact Catherine Livingstone
www.missionimpossible.co.nz
catherine@missionimpossible.co.nz
021 376 339
