Fashion Week 2010

September 21-25 2010

Lonely Hearts: A touch of mayhem


A touch of chaos permeated through Lonely Hearts' collection at Air New Zealand Fashion Week both on the catwalk and in the stands.

There were ticketing problems at the start of the show, causing some aggro as sponsors rallied to find their clients seats, the immortal "do you know who I am line" was trotted out and some of the top fashion journalists in the country were left standing.

All very undignified but the Lonely Hearts crew could not be blamed for it and it was a relief when the focus turned to the catwalk.

Entitled "Electric Doom", Lonely Hearts brought a touch of London punk to Auckland. They wanted the collection to be like "beer and hot chips at the drag races, moto X inspired sports protection, a hint of bogan rock and a dose of Courtney Love".

Pseudo-wrestling head gear and knee pads mixed with woollen leg warmers and large check.

Mind you it wasn't all trashy chic; a fitted black dress with purple check over the bust was a particular highlight.

Chunky cardigans and woolly lined boots also stood out. Thankfully by the end of the show, all the earlier seating problems had been forgotten.


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