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Fashion Week

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Interview: Maaike

South Island designers Abby van Schreven and Emilie Pullar are the creative minds behind new brand, Maiike. The designers pride themselves on producing garments made entirely in New Zealand.

Maiike's New Zealand Fashion Week collection is influenced by Egyptian mummies. Entitled Moumiya, the collection promises "soft and layered shapes, peppered with masculine details, create edgy garments in a shadowy palette of black, white and grey accented with rich terracotta." quizzed Emily and Abby about which current trends they love... and loathe.

Where are you based?

We are based in Auckland with our workroom in Eden Terrace.

Tell us about an average day in the lead up to Fashion Week.

Our days are packed with organising all the finer details of putting on a fashion show such as music, shoes and jewellery ... as well as putting the finishing touches on to the garments.

Who would you like to see wearing your designs?

Our clothes are designed for men and women of any age who have confidence and quirkiness.

Fill in the gap: If I wasnt a fashion designer, I would be...

Desperately trying to find another outlet for our creativity eg playdough!

Which current trend do you:


The fact that trends don't matter so much anymore, it is more about your own style

-  Loathe...

Leggings as pants

NZFW celebrates new fashion talent. Where would you like to be 10 years from now?

We would like to be a strongly established New Zealand label with an international presence.

What's your fashion advice for Kiwi women?

Wear clothes that say something about you and don't be too concerned with following trends.



Photo gallery

NZ Fashion Week 2010 

Get all the latest looks from the catwalk with our New Zealand Fashion Week photogallery.