-
Source: Fair Go -
Watch Video
Cadbury have made the first changes in 25 years to their blocks of chocolate and chocoholics aren't happy. Fair Go answers viewer's queries about changes to the packaging, pricing, recipe and where Cadbury block chocolate is made.
The 250 gram king size blocks have been downsized to 200 grams, and changed the paper wrapping to a new, contemporary cardboard box package.
The 50 gram reduction (20 per cent), has altered the price - Cadbury lowering the price they sell to retailers by 20 per cent as well.
At no stage has Cadbury intentionally set out to mislead or deceive our valued consumers in relation to any of the changes we made to our chocolate blocks, and regret any confusion that the changes to our block sizes may have caused anyone.
Consumers should not be paying any more than $3.99 for a 200 gram block of chocolate at the supermarket.
Over a number of years, the price of blocks has crept up due to a range of factors [ingredient costs, labour costs, inflation etc] and this has meant that chocolate blocks in general have become more expensive.
In particular, the cost of raw commodities such as cocoa and sugar have been increasing significantly. Cocoa has doubled in price over the last two years and for some time, Cadbury says, they have been absorbing these commodity cost increases.
It's because of the sky-rocketing cocoa prices that Cadbury has reduced the cocoa content - from 26% to 21%. Cadbury have replaced this with vegetable fat. Cadbury says there is no increase in the saturated fat content of the chocolate as a result of vegetable fat's inclusion.
The last change is that production of the chocolate blocks has now moved from Dunedin to Tasmania. Cadbury say the base ingredients of milk and sugar are still sourced from New Zealand.
