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Fair Go Ad Awards 2012: Primary/intermediate schools entry form

Published: 2:30PM Wednesday July 18, 2012 Source: Fair Go

  • Fair Go Ad Awards 2011. (Source: ONE News)
    Fair Go Ad Awards 2011. - Source: ONE News

Fair Go Ad Awards 2012 Entry Form
Primary School/Intermediate School Section

Deadline: 5pm, Friday 28th September 2012
for further information contact Fair Go at fairgo@tvnz.co.nz.

School name:
Address:
City/Town:
School telephone number:
Teacher/organiser name and after-hours number:
Teacher's email address:
Entrants' name(s):

Please include a one-page summary outlining how you developed your ad, from idea generation to production.

Don't forget to include your DVD with this entry and to label your tape. Remember, no other formats will be accepted.

The competition is open to any New Zealand primary or intermediate school.

Send to:
Fair Go School Ad Competition
Private Bag
Auckland Mail Cent

CREATIVE BRIEF

Aim
We want you to sell us a colour.

Key Issues
You must be able to sell us this in 30 seconds. Your ad will be primarily judged on concept, creativity and appeal to the audience.  A strong, simple idea will often win over technical brilliance. 

The Requirements
1. One 30-second video advertisement on DVD - multiple entries from schools are allowed (no multiple entries from the same student).

2. You will also be judged on your picture and sound quality. We've been concerned about the poor sound quality in the entries coming through to us over the past couple of years - we'll be paying special attention to this so spend some time getting this right.

3. A one-page summary outlining how you developed your ad, from idea generation to production.

4. Ads may be in English or Te Reo Maori.

The Prizes
Best overall ad wins $2000, second prize $500.
The five finalists will be screened on the Fair Go Ad Awards in October. Finalists will be notified before broadcast.

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