Fair Go Ad Awards 2011 Entry Form: Primary
School/Intermediate School Section
Deadline: 5pm, Friday 30th September 2011
for further information contact Fair Go at
fairgo@tvnz.co.nz.
School name:
Address:
City/Town:
School telephone number:
Teacher/organiser name and after-hours number:
Teacher's email address:
Entrants' name(s):
Please include a one-page summary outlining how you developed your ad, from idea generation to production.
Don't forget to include your Mini-DV tape, DVD with this entry and to label your tape. Remember, no other formats will be accepted.
The competition is open to any New Zealand primary or intermediate school.
Send to:
Fair Go School Ad Competition
Private Bag
Auckland Mail Cent
CREATIVE BRIEF
Aim
We want you to sell us a block of cheese - so think about
who you are going to use to sell your cheese, and how you are
going to do that.
Key Issues
You must be able to sell us this in 30 seconds. Your ad
will be primarily judged on concept, creativity and appeal to the
audience. A strong, simple idea will often win over technical
brilliance.
The Requirements
1. One 30-second video advertisement on DVD or Mini-DV per
school.
2. You will also be judged on your picture & sound
quality. We've been concerned about the poor sound quality in the
entries coming through to us over the past couple of years - we'll
be paying special attention to this so spend some time getting this
right
3. A one-page summary outlining how you developed your ad,
from idea generation to production.
4. Ads may be in English or Te Reo Maori.
The Prizes
Best overall ad wins $2000, second prize $500
The five finalists will be screened on the Fair Go Ad Awards in
October. Finalists will be notified before broadcast
