Twilight off to bright start on DVD

Published: 3:29PM Tuesday March 24, 2009 Source: Reuters

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Twilight is off to a bright start on shiny disc.

Summit Entertainment said more than three million DVDs of its teen vampire-romance title jumped off store shelves during its first day on sale. The first-day haul for Twilight came via an unusual Saturday launch as discs generally debut on Tuesdays.

The Twilight sales rank among the top five best-selling DVD titles of the past two years, executives at the closely held studio said. The big DVD tally follows an outsized theatrical run for the first in a planned trio of pictures based on the Twilight book series.

Twilight has earned $US373 million at the worldwide box office since its debut last November.

Two Twilight sequels have been announced: New Moon, set to premiere November 20, and Eclipse, recently scheduled for a June 30, 2010, opening.

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