Prince Harry naked scandal gave Las Vegas $27.4 million worth of free publicity worldwide.
The 28-year-old royal caused controversy when nude photographs of him playing strip billiards with a bevy of beauties were published online in August, but according to a new report issued by the Las Vegas Convention and Visitors Authority (LVCVA), the incident has given the city a major tourism boost as the images were seen by an estimated 154 million people.
LVCVA Board Chairman Tom Collins told a recent board meeting: "God bless Prince Harry -he made us a bunch of money", according to US gossip website TMZ .
The agency is reportedly unsure of how much the scandal boosted profits, but officials say there is no doubt that the scandal had a positive affect on the local economy.
Prince Harry is currently in Afghanistan after being deployed for a four-month stint based at Camp Bastian in Helmand province.
Last month, Harry - who is known as Captain Wales while in the Army - was moved to a secure location under guard during a Taliban attack on his base.
He previously spent 10 weeks fighting in the region in 2007-2008 but was brought back to the UK when the media reported his whereabouts.