This Is It NZ run extended 

The New Zealand run of Michael Jackson's movie This Is It has been officially extended.

The documentary on the late music superstar was previously scheduled for a limited two-week run in cinemas.

But Sony Pictures New Zealand has pushed out the season for another two weeks.

General manager Andrew Cornwell says people will be able to see the film until the 23rd of November.

He says the main reason behind the extension is because the film has played much better than anticipated.

Cornwell says for some reason, a lot of people have only just now found out about the movie.

The movie has grossed more than $US144 million at international box offices .

This Is It, distributed by Sony Corp-owned Columbia, was produced from footage of Jackson rehearsing for a series of comeback concerts in London in the final weeks before his June 25 death from an overdose of powerful medication.

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