The celebrity marriage gravesite has claimed yet another victim, and this latest spectacle is pretty good even by Hollywood standards.
In best celebrity style, Katie Holmes and Tom Cruise's relationship ended as spectacularly and quickly as it began.
After seven years together, including five years of marriage, Holmes had a sudden realisation that she didn't believe in Scientology after all, taking child with her, to leave Cruise writhing in a pool of his own religious beliefs.
But lucky for them, they both still have their copies of the How To Fake a Marriage for Publicity manual every young actor and actress is handed at the entrance to the red carpet.
In mid-2005 the couple announced their relationship in the biggest of media spectacles. He, seventeen years her senior with two marriages under his belt, her, a flourishing swan post-Dawson's Creek ready for the taking.
The pair both had movies coming out, with Cruise preparing for the release of the box-office hit War of the Worlds, and Holmes doing the same for Batman Begins.
Fit with public displays of affection - snogging laboriously on
the red carpet and straddling motorcycles for movie premieres
- the pair constructed a relationship on the same premise
every good marriage is based on: for the good of their
Everyone remembers Tom Cruise's more than enthusiastic performance on Oprah, delighting viewers by proclaiming his love for Holmes. She too did her part as a giggling mess on David Letterman sharing stories about their whirlwind romance.
And then in November of the same year, a few months after first meeting, Holmes announced she was pregnant with the cute-as-a-button daughter who was to be doted on the world over.
And a year or so after that, they wed in a Scientology ceremony where Katie embraced the religion.
And just as Kim Kardashian did before them, although with a little more elegance, the marriage was over citing irreconcilable differences between a media frenzy asking what could have possibly gone wrong.
But with lips as tight as the confidentiality agreements they sign, these are publicity secrets us mere mortals will never know, but that doesn't mean we can't speculate to our hearts' content.