-
Source: Reuters
There was no blazing sun, bikinis or beach but that did not
deter Jerry Hall and daughter Georgia May Jagger from promoting an
Aussie sunscreen in London.
The former supermodel turned actress and her 18-year-old daughter
have signed up to be the faces of Invisible Zinc in Britain.
Launching the sunscreen at London's landmark Selfridges department
store, the pair said they had been fans of the Australian owned and
made sunscreen for quite a while.
Despite the cool and overcast spring weather outside, they were
keen to share with British women the sunscreen tips that their
Aussie sisters have known for years.
Both mother and daughter have made several trips to Australia over
the years, with Georgia's grandmother Eva Jagger having been born
and raised Down Under.
"Yeah, so we're one quarter Australian," Georgia May laughed.
"We have big family reunions there.
"I love Australia. It's a beautiful country. I've been there three
times. It's very hot though."
Mum Jerry said she had fond memories of frolicking on Australian
beaches and exploring the Great Barrier Reef, even though she had
been burned by the harsh rays.
"Mick's mother was born in Australia, so we've been on many
holidays there," said the leggy model, who shot to fame after being
discovered sunbathing on a Saint Tropez beach by a fashion agent in
the early 1970's.
"It's a lovely country. I'm looking forward to coming back. I'm
very happy to be prepared this time."
It is the first time Jerry, 53, and her daughter, who has begun
following her mother's model footsteps, have united for a
promotional campaign.
Ganehill, the Perth based company which makes Invisible Zinc, hopes
the mother and daughter duo will do for sales in Britain what
homegrown supermodels Elle Macpherson and Megan Gale have done as
faces for the product in Australia.
"It's hard to get the message out about the importance of
protecting your skin to young girls and Georgia is a fantastic
ambassador for that," says Ganehill's founder and managing director
Andrea Horwood.
With expansion in the UK now underway, Ganehill hopes to crack the
United States market next.
