Published: 10:51AM Monday July 13, 2009
Source: ReutersSacha Baron Cohen as "Bruno"
Bruno has narrowly claimed the number one spot at the North American box office - but it may not be there for long.
Sacha Baron Cohen's mockumentary in which he plays a gay Austrian fashion model seeking fame in the United States, sold 30 million US dollars worth of tickets.
However the film lost 39% of its audience from Friday to Saturday, a hefty drop given that movies usually pick up in that period.
Rival studios have pounced on the slide, forecasting "Bruno" would have a short run in theaters.
In the film, Baron Cohen's character sashays across the American landscape, piling on the homosexual activity for unsuspecting co-stars and a squeamish audience. Critics mostly liked the movie, while gay-rights groups were mixed in their reactions.
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