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Super Bowl XLIV - Source: Superbowl.com -
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Close to 100 million people watched Super Bowl XLIV and the ad breaks which command almost $US4.5 million for a 30 second slot.
Doritos, Google and Volkswagen were just some of the companies to pay the big ticket price in a fierce competition to make the biggest and best ad.
But the most talked about commercial of the day was one that never screened. An ad for ManCrunch.com, a gay dating service, was rejected. CBS declared it "not within the network's broadcast standards for Super Bowl Sunday."
Here's our list of the top ten Super Bowl XLIV ads:
Intel
Jeffrey the Robot is left feeling a little unloved as staff at the Intel canteen discuss their latest creation.
Audi
A Cheap Trick soundtrack and the Green Police getting busy with Americans hell bent on killing the planet... apart formthe ones who drive Audis of course.
CareerBuilder.com
Love Casual Fridays? You might not if you worked here.
Monster.com
Monster.com helps a busy fiddling beaver realise his dreams.
Etrade
The Etrade baby talks to his girlfriend about the importance of building a diversified portfolio, but she wonders what else he's been up to.
Doritos
A casket filled with Doritos and a TV set to watch the Super Bowl. What else could a dead dude need?
truTV
Meet Punxsutawney Polamalu who has a prediction for you.
An American finds love in Paris
Emerald Nuts and Pop Secret
Awesome + Awesome = Awesomer
Volkswagen
A punchy VW ad with Stevie Wonder. We definitely do not endorse this new game.
And the one they banned
Mancrunch.com
Two friends can no longer hide their true feelings for each other
