Baron Cohen unveils Bruno

Published: 1:05AM Friday March 20, 2009 Source: Newstalk ZB

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  Sacha Baron Cohen as Borat - Source: ONE News

Comedian Sacha Baron Cohen has unveiled the first film footage of the character who will succeed fake journalist Borat as the subject of his next movie.

Cohen revealed the footage at the South by Southwest Festival in Austin.

He claims fashion commentator Bruno wants to become "the biggest Austrian celebrity since Hitler."

In one of the scenes Bruno auditions African babies that he wants to adopt in order to sell pictures.

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