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A campaign to scare teenagers off smoking begins across the Tasman on Tuesday morning.
Graphic advertisements will warn potential smokers they are dragging on chemicals like toilet cleaner and nail polish remover.
The campaign is being launched during the school holidays in an effort to discourage young people from experimenting with cigarettes.
Print, radio and TV ads focus on the toxic chemicals found in cigarette smoke, including toilet cleaner ingredient ammonia; toluene, which is found in paint thinners, hydrogen cyanide, used in rat poison, and formaldehyde, which is used to preserve laboratory specimens.
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