Television viewing in New Zealand is researched more than any other advertising medium in the country. Audience levels are tracked daily, leading to rapid and accurate research results for advertisers. The fact audiences are measured daily allows advertising campaigns to be planned using current data and analysed to measure how many people were actually reached at the conclusion of a campaign.

How does television research work?

• AGB Nielsen Media Research captures and reports on the TV Viewing of New Zealanders
• Information collated is used to make programming and advertising decisions
• The Peoplemeter Panel works in proportion to the national population, ensuring an accurate reflection of the viewing behaviour of New Zealanders on a daily basis. The panel numbers approximately 500 households, which is equivalent to 1,220 people five years and over
• Audience levels are commonly reported in quarter hour periods, with the data for each day's viewing available to subscribers by 9.30am the following day.