The results speak for themselves:
Absolute IT
"The upshot is TV advertising has helped us develop our brand and
ultimately, our market share. We are recognised as a leader in our
field in only two and a half years. TV worked and we will continue
using it"
Grant Burley, Director
Book Repair Specialist
"I have found TV better than newspaper or radio because it gets to
more people at one time, it will make you a household name and
people like to see and hear you. It gives you credibility and, in
my case, too much work TV ONE has made my business
explode..."
Bill Tito
Daytona Indoor Raceway
"This form of advertising has shown to be extremely cost-effective
as it reaches geographical areas that would otherwise not be
considered. Today our company still enjoys continued growth, and a
special bond with the management and staff at TVNZ."
Steve King, Managing Director
Carpet and Vinyl Warehouse Ltd
"As you know, we are a small business with a limited advertising
budget. While television advertising is not the sole extent of our
advertising it is by far the most effective. Barely a day goes by
without customers or friends telling us they "saw the ad on TV",
even though it plays for only one week of every month."
David and Maria Day, Directors
Caroline Eve
"Seasonal campaigns have been successful with a dramatic increase
in turnover and increased recognition and profile with our
customers. Caroline Eve continues to purchase television
advertising from TVNZ and will do so while we are obtaining these
pleasing results."
Deborah Mundy, Joint General Manager
Smiths City
"Television is one of the few media that can give us
total South Island coverage with almost instant measurable sales
results. We have used television to successfully drive many one-day
only offers as well as to advertise specific products at specific
prices over longer periods of time."
Peter Dickie, Marketing Manager
LV Martin & Son Ltd
"TV advertising is an essential part of our marketing mix - both
for branding, and targeted promotions ...The team at TVNZ ... have
helped us to deliver highly successful campaigns, because they
understand our business and our objectives."
Rachael Moore
Park & Clarke Ltd
"We have been advertising with TVNZ for 25 years and find that it
has been an effective branding tool which when used in conjunction
with other media, allows us to market in greater price and detail.
This company has appreciated over the years the very professional
help given to us up to the present time by the TVNZ staff."
Trevor Park
Peacock Promotions Ltd
"We at Peacock Promotions have included television advertising as
part of the promotional mix for our Women's Lifestyle Expos for
over six years. We can mark the higher public awareness of the
Expos from that point. TV allows us to target our market more
precisely than another medium. Before using TV I always thought
that it was too expensive but when used correctly it is very cost
effective."
Rob Woodhouse
The Port: Home of Fine Giftware and Quality
Leathergoods
"We were a little sceptical at spending what for us seemed a large
amount of money on Television advertising but we are glad that we
did. We had immediate results, customer numbers increased markedly,
not only locally but right throughout the viewing area- from as far
away as Thames, taupo, Matamata and Pukekohe. And of course, as
customer numbers increased, so did sales turnover figures. We
couldn't have wished for a better result."
Glenys Roberts
Demolition Traders Ltd
"Regional Television has certainly proved very successful, and we
receive numerous comments from customers that seeing our
advertisement has been a major influence in bringing them to us.
The cost of television?proved very competitive when compared to the
multitude of other media we would have had to use to reach the same
audience. The recall of our TV advertising has also been much
higher than either radio or press advertisements."
Malcolm Qualtrough, Manager