What does a Sales Executive do?

A Sales Executive looks for advertising sales opportunities directly with clients, advertising agencies and non-TV advertisers. Along with maintaining schedules and schedule performance, a Sales Executive must add value to a client's schedule through environmental placements and programme sponsorships. Driving advertising sales, maintaining year on year spend and looking for incremental growth are all key parts of the role.

What I like about being a Sales Executive -

"There is room in my position to be pro-active - in utilising the strengths of television for broad audience reach, and the emotive impact of clients' messages" Andrew Horan, Sales Executive.

What qualifications do I need to become a Sales Executive?

A tertiary qualification in Advertising or Communications is very beneficial. However to be a successful Sales Executive you must have initiative, be able to think 'outside the square' and enjoy working with people within a fast paced, competitive environment. An understanding of television as a medium and how it relates to other mediums is also an advantage.